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THE SYSTEM

An operating system for being the answer

Not a course. Not a dashboard that only watches. A complete measurement-and-execution system — own it as a downloadable kit, or let the CiteSight platform run it for you automatically.

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The four numbers that run your GEO program

GEO Score

One weighted number (0–100%) across 120 checkpoints. Your baseline, your progress, your board slide.

Share of AI Voice

Your citation rate ÷ you + 5 competitors. Above 17% and you lead at least one rival.

Mention & Citation Rates

Per platform, per month. Presence and links tracked separately — they're won differently.

12-Month Trend

Frozen prompt set, monthly re-tests, trend chart built in. Two-month trends drive decisions.

Inside the OS — module by module

Module 1 — AI Visibility Audit Workbook (Excel/Google Sheets)

  • 120 weighted checkpoints across 10 categories: AI crawler access, structured data, answer-ready content, entity & knowledge graph, authority & citations, reviews & social proof, brand mentions, technical foundation, measurement, freshness
  • Platform Tracker: 60 pre-structured rows logging mentioned / cited-with-link / position / sentiment across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews
  • Query Bank: 120 ready-made buyer prompts across 8 intent categories — pick 30, freeze them, re-test monthly
  • Competitor Benchmark with auto-computed Share of AI Voice for you vs 5 rivals
  • Auto-computed Dashboard: GEO Score, per-platform citation rates, category heatmap, status distribution — with charts that update as you log
  • A fully worked example (fictional brand) pre-filled, so every formula and chart is demonstrably alive

Module 2 — The GEO Playbook (PDF, 30 pages)

  • How AI engines actually choose sources: training data vs. live retrieval (RAG), and why each needs a different campaign
  • Platform playbooks for ChatGPT, Perplexity, Gemini, AI Overviews and Copilot — index sources, content profiles, quick wins, traps
  • The content system that gets quoted: answer-first architecture, self-contained chunks, the five citation-magnet formats, the original-statistics program
  • Entity & authority building: Wikidata, corroboration stack, digital PR engine, the listicle campaign
  • Reviews, Reddit & community playbooks — the consensus layer that wins commercial prompts
  • The Agency Guide: productized pricing, sales motion, objection handling, delivery economics for selling GEO audits at $500–$2,500

Module 3 — Technical Fix Pack

  • robots.txt baseline that allows every major answer-engine bot (including the often-blocked ChatGPT-User live fetcher)
  • llms.txt root-file template giving language models a curated map of your best content
  • JSON-LD schema library: Organization, FAQPage, Article + author, SoftwareApplication, BreadcrumbList, WebSite
  • WAF/bot-access verification scripts (curl) that expose silent blocking at Cloudflare & co.
  • Render check: the one command that tells you if AI crawlers can actually read your pages

Module 4 — Agency White-Label Kit (Word)

  • Client Audit Report template: executive summary, methodology, per-platform results, category scores, competitor benchmark, top-10 fixes, 90-day roadmap — rebrand and deliver
  • Proposal template: three-tier offer ladder, deliverables, investment table, timeline, terms, acceptance block
  • Delivery economics baked in: a disciplined audit takes 6–10 hours with this system

Module 5 — 90-Day Roadmap & Action Plan

  • 28 pre-built fixes with Impact/Effort priority scoring — sort, assign, execute
  • Five phases: Baseline → Access sprint → Structure sprint → Consensus sprint → Authority build
  • Done-when criteria per phase, realistic expectation-setting, and the monthly/quarterly operating rhythm after day 90

Why a system beats a dashboard

Monitoring tools rent you a graph. CiteSight teaches your team the methodology, hands you the measurement instrument, and turns AI visibility into a monthly habit. When the engines change — and they will — you re-run the audit and adjust, because you understand the machine. Run it by hand with the kit, or let the platform re-run it for you every week.

Every recommendation in the Playbook is tied to a checkpoint in the Workbook and a fix in the Action Plan. Measurement → diagnosis → execution → re-measurement. That's the loop that compounds.

What your first afternoon looks like

  1. 0:00Enter your brand + 5 competitors in Setup
  2. 0:15Pick 30 prompts from the Query Bank
  3. 0:30Test all 5 platforms, log results (the honest 2 hours)
  4. 2:30Score the 120 checkpoints
  5. 4:30Open the Dashboard. See your GEO Score, your weakest category, and your #1 competitor to beat
  6. 5:00Start the Action Plan — fix #1 is usually live the same week

Questions about the system

What's inside the AI Visibility OS?

Five modules: the 120-point AI Visibility Audit Workbook (Excel/Google Sheets), the 30-page GEO Playbook, the Technical Fix Pack (robots.txt, llms.txt, JSON-LD schema library, test scripts), the Agency White-Label Kit (client report and proposal templates), and the 90-Day Roadmap with 28 prioritized fixes.

How long does the first audit take?

One focused afternoon — about 5 hours. The honest bulk of it (≈2 hours) is running 30 buyer prompts across 5 AI platforms and logging who gets named. By the end you have a GEO Score, your weakest category and a ranked action plan.

Does the workbook work in Google Sheets?

Yes. It's built in .xlsx with standard formulas, dropdowns, conditional formatting and charts that work in both Microsoft Excel 2019+ and Google Sheets (File → Import).

What does the platform automate that the kit doesn't?

The platform crawls your site and evaluates the technical checkpoints automatically, runs AI-platform probes, computes the GEO Score live, tracks competitors, re-audits on autopilot (weekly on Professional, daily on Pro AI) and exports shareable PDF reports. The kit covers the same methodology by hand.

How current is the methodology?

AI platforms change fast, so the system is versioned and updated — buyers get updated files free for 12 months, and the platform's checks are updated centrally. The current rubric covers ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews.

Can agencies resell the audits?

Yes — that's the Agency Kit. White-label the workbook and report templates, deliver audits under your own brand and price them yourself (typically $500–$2,500 per audit). Reselling the kit files themselves is not permitted.

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